Lesson 3: Know what you want

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Know what you wantI don’t when you’re going to learn to read but I’m going to assume your super intelligent and learnt young, so young you still have dreams of being an astronaut, or being a marketer like daddy!

And if that’s what you want then you have to work towards it, read books on marketing, and if you want to be an astronaut bug mummy to take you to astronaut training.

That way you working towards you goal, the end goal, I didn’t always know what I wanted completely but I always had an end goal to run my own business, I never wanted to work for someone else, I understood the need for people to work for others, its critical for society but even as a child I dreamed of having my own business, so that was always my end goal, and that’s probably why I bunked at school in truth, I didn’t think I would need it, it took me longer than I thought to have my own business because I used to get distracted easily, undiagnosed Attention Deficit Disorder does that to you unfortunately, but it is what it is.

Ultimately if you know what you want, you can work out how to get there, a plan if you will, there are many ways to write goals, some do daily goals, some do weekly goals, some do yearly goals, it doesn’t really matter as long as you are constantly looking at how you’re going to achieve your end goal, and honestly your goals will probably change over time, especially short term goals essentially the stepping stones to get to your long term goal, the problem is when you step on a stepping stone different things happen, its unpredictable, try not to have conflicting goals however or it makes it difficult to achieve anything.

If you want to do be an astronaut and a marketer, it’s doubly hard because you need to learn and work towards both, if you want to be an astronaut and an anti-pollution specialist its near impossible you cannot one minute be all for rocket travel and the next campaign against it…. Maybe you can but that will lose you all integrity, now these are just random examples granted, there are many more you will probably think of reading this.

But ultimately you need clarity, and you need to know what you want so you can work towards you goal, if you don’t work towards it you can never achieve it, if you dream of running your own business yet accept a 9/5 and do nothing but your 9/5 you will always be that sheep, earning money without risk, you will never have your own business, whereas if you buy a few products and start selling them online on the side you are working towards quitting that job and running your own import export business.

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